Social Media is today the best
medium of Communication. It not only allows you to interact with people, but
also share experiences and suggestions. Tourism has benefited a lot from Social
Media. Nowadays, Social Media is playing an important role in promoting new
Destinations and sharing reviews. Millions of people share their experiences
with other travelers, and give them fruitful suggestions. Social Media Platforms
like Facebook, Twitter and Instagram have made life much easier and hassle free
for travelers. In this Blog, we will discuss the ways in which Social Media transformed
the Travel and Tourism of the World. This will help you in better utilization
of Social Media before travelling anywhere. Let’s get started…..
1. Review Shares: A number of
Groups and Pages on Social Media are used to Post Comments, Feedback,
Suggestions, Recommendations and Reviews. Travelers join these communities and
post both Positive and Negative Feedback. Today, the popularity of a place is
determined by its Social Media Reviews. Positive Reviews can help promote
Tourism anywhere. Negative Reviews can blow off potential visitors. There have
been cases where Places, Hotels, Restaurants, Pubs and Sights have lost
Business due to Bad Reviews on Social Media. So, check Reviews before going to
your Destination.
2. Check-Ins: Social Media Platforms
give you the opportunity to share your location with Friends and Families.
These Check-Ins help in promoting places to a large audience. More shares make
people curious about the place. Restaurants, Pubs and Hotels benefit the most,
as it creates awareness about their Brand. It is also helpful for travelers as
it allows their relatives to track them in an emergency.
3. Discovering New Treasures: Some
people post Blogs and Vlogs on new and upcoming places. In this beautiful
world, there are many places which are unexplored. Social Media is a great
source to attract travel enthusiasts. Today, a person sitting in Brazil can
know about a new Travel Destination in Indonesia. This has helped the Travel
Industry to attract tourists from all over the world.
4. Easy Information: There was a
time in the past when travelers didn’t know how to start their tour, what to
see and what all to do. Now, most of the travelers have an idea about the
place they are visiting. People active on Social Media share Tips and
Suggestions to go about everything. Travel Groups on these sites are flooded
with information on the best Hotels, Resorts, Restaurants, etc.
5. Business Promotion: Nowadays all
Airline companies, Hotels, Resorts, Restaurants, Tourism Authorities, etc. are
active on Social Media. They interact with existing and potential customers
regularly for Feedback and Reviews. They then ask their customers to spread
their word among other active members, leading to engagement. As a Business
Promotion activity, these companies hire Travel Bloggers and Video Bloggers to
Promote their Brands through written and Media content. Blogs and Vlogs
influence a lot of people.
6. Complaints and Requests: There
have been cases where unsatisfied customers have taken on malpractices of a
company on Social Media. Recently, a passenger lost his bag in transit on an
airport. He tweeted on the Airline Company’s Twitter Handle, which made the
company to react quickly and solve his grievance. A number of people also use it
for service requests. In the US, a person was on a flight from Los Angeles to
New York Via Chicago. His Flight from LA to Chicago got delayed. As a result he
had only 5 minutes to connect to the New York Flight. He Tweeted on Airline
support to hold the Flight, and succeeded in boarding his connecting flight.
These things make life easier for travelers.
7. Emergency Help: Nowadays, Social
media is used in War and Disaster zones to track location. God Forbid if a
traveler faces a Disaster or War situation, he/she can post their location on Social
Media for Rescue Teams to come. In recent years, it has helped save many lives.
These were the Ways in which
Social Media changed Tourism in the World. So, utilize it fully. If you have
more to add, feel free to Comment down below…..
Have a Nice Trip!
For Notifications on our New
Blogs, join our Facebook Page: www.facebook.com/360travellers
No comments:
Post a Comment